Your Bridge to Hong Kong’s Young Consumer Markets

Expertly connecting brands to local university students and young families

Our Portfolio

Anabbso Company Limited is committed to building a dynamic and complementary brand ecosystem. Our focus spans marketing consultancy and family e-commerce, with two flagship brands: Anabbso Uni Marketing and Twinkle Baby. Through innovation and expertise, we strive to create greater value for both our partners and consumers.

Anabbso Uni Marketing

University Marketing Experts — Direct Access to 80%+ of Hong Kong Students

Anabbso Uni Marketing is Hong Kong’s leading campus marketing and branding consultancy, with unique access to student societies and a vast campus network. We help businesses and brands directly reach over 80% of university students in Hong Kong. By combining digital promotions with on-campus activation, we empower our partners to build brand awareness and trust among young consumers—turning your brand into a campus trend.

Our services include:

  • Planning and executing campus marketing events (orientation, society collaborations, campus fairs)

  • Student ambassador and mini-KOL recruitment & management

  • Customized digital advertising and social media campaigns targeting students

  • Campus market research and student consumer insights

  • Brand experience events, product sampling, and surveys

  • Student perks programs and community engagement

We believe that true youth marketing starts from inside the campus community. Let’s connect your brand with tomorrow’s leaders—contact us to start your campus marketing journey!

Twinkle baby

Trusted by 60,000+ Parents — Hong Kong’s Go-To Platform for Young Families

Twinkle Baby is a leading parenting and family lifestyle store in Hong Kong. Since our founding in 2015, we have built a vibrant community of over 60,000 registered members—reaching young parents and families across the city. We curate a wide range of high-quality, practical, and stylish baby, kids, and home products that empower modern parents to care for their families with confidence.

Our community-driven approach includes regular online and offline family events, exclusive group buys, and parenting content, helping brands connect authentically with Hong Kong’s new generation of mums and dads while fostering loyalty and positive word of mouth.

Our services include:

  • A diverse selection of parenting products, baby essentials, toys, and home goods

  • Member-only group buys, flash deals, and rewards programs

  • Family-friendly events and expert parenting resources

  • Fast, reliable customer service and after-sales support

  • Deep partnerships with local mums, KOLs, and family communities

Twinkle Baby—making every family’s life warmer and more thoughtful.
Join us to connect with Hong Kong’s young parents and unlock the new family market!

Why work with us?

Specialized Marketing Expertise

We understand university students and young parents to create tailored, impactful campaigns.

Direct reach to students and young mums

Direct Access to 180,000+ HK Students via 200+ Partnered Societies and 60,000 members in our community

End-to-End Solutions

From planning to execution, we handle every step seamlessly. You don't need to deal with students.

Zero Compliance Hassles

We handle permits, payments & logistics for you.

Trusted by 30+ brands and companies

Do you need a full suite of support to design your Gen Z branding and marketing strategies?

Download our 2024 Gen Z spending report